Find new customers by email, starting from your website.

Framematch reads your site, suggests who to contact and why, finds those people, looks each one up and writes emails that sound like you. Nothing is sent until you have read it.

Nothing is saved and nobody is emailed. You see what Framematch would start from.

The Framematch dashboard: emails sent, reply rate, replies that need an answer, leads, two weeks of activity and the campaigns running.
A sample workspace for Pallet, a made-up dispatch-software company.

Six steps. The last one is yours.

These are the screens you work in. The account is a sample, a made-up dispatch-software company.

  1. 01

    It reads your website

    Framematch reads up to eight of your pages and writes a short summary: what you sell, who buys it, what you can prove, how you sound. You correct anything it got wrong.

    The business summary Framematch wrote from Pallet's website: what it sells, who buys it, its proof and its tone.
  2. 02

    It suggests who to contact

    Three to five groups of people, each with the sign that they may need you now and what the first email would talk about. You keep the ones you want.

    Suggested groups to contact, each with the sign that they may need Pallet now.
  3. 03

    It finds the people

    Describe the kind of business in everyday words and it searches the web. Or upload a spreadsheet. Every address is checked before anything can be sent to it.

    The leads list: people at freight carriers, each with a checked email address.
  4. 04

    It looks each person up

    New funding, open roles, a new job, an announcement. Each fact keeps a link to the page it came from, and the emails may only use facts from these notes.

    Research notes on one person, each fact with a link to its source.
  5. 05

    It writes in your voice

    Each draft is checked for phrases that sound like a robot wrote them and rewritten until none are left. Paste in an email you wrote and it copies how you write.

    A drafted email that opens with a fact about the recipient's company.
  6. 06

    You read it, then it sends

    Every email waits for you with its sources beside it. Approve it, change it, or ask for another version and say what to fix. Sending cannot start until you have.

    A campaign's people and drafts, some approved and some waiting for review.

You read every email before it goes. That cannot be switched off.

Most outreach tools sell volume. Framematch is built so that a stranger can never receive something you have not seen, and it will refuse to send rather than guess.

Robot-sounding phrases

Email 1 · sent first

draft

Most carriers lose an hour at the shift change. Pallet gives you a seamless handover between day and night dispatch.

Robot-sounding phrases

1 found: “seamless handover”

Checked before you see it

Every draft is checked against a fixed list of robot-sounding phrases. Anything found is rewritten, then checked again.

Sources

Every fact links back to the page it came from.

Framematch cannot mention something its research did not find. Each fact an email uses sits beside the draft with its link, so you can open the page and see for yourself.

Facts used in this email

from research

Raised growth funding in September to add 40 trucks

vandermeertransport.nl

Facts used in this email

from research

Three night dispatcher roles open in Antwerp

lobbelogistiek.be

Facts used in this email

from research

Started a daily Antwerp to Duisburg shuttle in September

lobbelogistiek.be

Read and approve

0 of 18 emails approved · 18 waiting for you

Approve in one go, or only the clean ones

You can approve every email at once, or only the ones with no robot-sounding phrases. The second choice is the one offered first.

Before anything sends

Sending waits until every check passes.

It will not start while an email account is missing, an address is unchecked, or an email is unapproved. A paused account cannot send at all.

Can't start yet: 1 thing to fix

9 of 10
  • The email account for this campaign is ready
  • Every email address has been checked
  • Nobody on your do-not-contact list
  • Every email has an unsubscribe link
  • You approved every email10 emails are waiting for you to read and approve.

Start from the website you already have.

See the summary in under a minute. Creating the account takes about as long, and nothing is sent until you say so.

Or create an account and type it in there.